When it comes to discussing beauty or using beauty products, the metrosexual man is not far behind. The current century is seeing both men and women equally participating in using beauty products and undergoing beauty treatments to maintain their looks and well-being. Though the men might not be so open about their usage of beauty products, they still use them in terms of fairness and skin brightening creams and lotions, after shave lotions, moisturising creams, night repair and anti-ageing serums and lotions and many more.

Every individual has been intrigued by myriad beauty products at some point of time in his/her life. Every cute product packaging, colourful exterior, beauty claims and attractive product pricing has pulled us towards beauty products then and now. However, rarely do we think about the safety of these products. With the increase in toxicity and chemical usage in products all around us, beauty products are not aloof. Use of animal excreta and other remains, harmful chemicals like parabens, ammonia and many other toxic products have surfaced repeatedly. This has led many renowned beauty products in soup and the consumers in utter dismay. However, many herbal and organic brands have come up that use all safe and natural products in manufacturing their beauty products. Many international brands boast about their all-organic and natural product ingredients that not only deliver unmatched results but also are safe to use.

The growing ethnic diversity in the marketplace has affected the evolution of beauty care as well. The consumers are no longer satisfied with local products and are trying ways to get their hands on imported products from countries like the USA. A country that is known for advanced beauty market. With their range of scientifically proven and tested creams, lotions, serums and other skin care products, everyone wants to get a piece of the beauty market in the form of an imported cream or face powder. This has led many online beauty portals to come up as a provider for authentic imported skincare products in India.